FOR ESTABLISHED EXPERTS & SERVICE BUSINESSES
Your business works.
Your online system should too.
We build your complete online business infrastructure in 7 days. Then we spend 6 months teaching you or your team to run it with confidence.
Free 4-day assessment · 30 minutes a day · By application only
01
BUILT IN 7 DAYS
02
MASTERED IN 6 MONTHS
03
OVNED BY YOUFROM DAY ONE
A successful business should not depend on you holding everything together.
WHAT THE CHAOS IS REALLY COSTING YOU
The business is working.
The online side is creating the friction.
01
Leads go cold
Enquiries sit unanswered and disappear before anyone follows up.
03
02
Your team stays confused
Processes live in different tools, inboxes and people's heads.
02
04
Revenue gets delayed
Booking, payment and onboarding still depend on manual steps.
04
You remain the system
Every website, tech, admin and follow-up decision comes back to you.
NO MATTER HOW SUCCESSFUL YOUR BUSINESS IS, THESE GAPS COST YOU CLIENTS, TIME AND MONEY EVERY SINGLE DAY.
THE AGENCY DEPENDENCY TRAP
The most expensive part of an agency is often the part you never get to own.
You pay invoices, retainers and change fees, yet still have no clear view of what is connected, why it works or what you are actually paying for. The strategy stays in someone else’s head. Every update becomes another request, another delay and another bill.
WHAT OFTEN HAPPENS
You pay for activity, not clarity.
Monthly invoices with no clear breakdown of the real value
Separate suppliers for your website, CRM, emails and ads
Logins, automations and decisions you cannot see or explain
Extra fees whenever your offer or client journey changes
A business that slows down the moment the agency steps away
WHAT YOU SHOULD HAVE
One system, full access and complete visibility.
A clear map of how every lead becomes a client
Every tool set up inside accounts owned by your business
Documented automations and processes your team can follow
Transparent software costs paid directly by you
The confidence to make changes without asking permission
WHAT YOUR BUSINESS ACTUALLY NEEDS
A client journey
that works as one system.
Your offer, message, website, lead capture, booking, payments, CRM, follow-up and delivery should move the same client forward. When every part is connected, growth stops creating more admin.
01
Attract the right people
Clear positioning and messaging help the right client recognise the value before they ever
speak to you.
02
Move every lead forward
One connected path captures enquiries, follows up, books calls and keeps opportunities
visible.
03
Deliver without the chaos
Payments, onboarding, communication and client management run through a process your team understands.
Free 4-day assessment · 30 minutes a day · By application only
WHAT YOUR BUSINESS LOOKS LIKE AFTER 7 DAYS
One connected online business.
Everything your clients experience.
Everything your team relies on.
Everything your business needs to attract, convert and deliver clients without the chaos of disconnected tools.
Your job is to know your business.
Ours is to build the system behind it.
1
Offer, positioning and messaging
We clarify what you sell, who it is for and how to communicate the commercial and personal value.
2
Modern multi-page website
Strategy, structure, copy, visuals, core SEO and clear calls to action built around conversion.
3
Lead generation and follow-up
Lead capture, forms, CRM stages, email sequences and automations that keep opportunities moving.
4
Booking, payments and onboarding
Calendar, Stripe or PayPal, confirmations and the handover from new lead to active client.
5
Ownership, access and documentation
Your domain, accounts, data and system remain under your control, with the key processes documented.
WE TAKE THE WORK OFF YOUR SHOULDERS
You know your business.
We build everything around it.
You talk us through your business, your clients and what you want to achieve. We listen, ask the right questions and get beneath the surface.
Then we handle the strategy, messaging, copy, visuals, website, client journey and systems.
No mountain of forms. No writing your own website.
No weeks spent gathering content before we can begin.
DELIVERED READY TO USE
A complete online system, followed by six months of personal support for you or your team.
THIS PROGRAMME REMOVES WORK FROM YOUR PLATE
THE 6-MONTH HANDOVER
Then we stay until you or your team can run it with confidence.
A system only creates freedom when the people inside the business know how to use it. For six months, you receive practical guidance, live support and access to the right expertise as the business grows.
Weekly 1:1
guidance
One focused hour every week to review progress, make decisions and remove the next bottleneck.
support
Ask questions as they arise and receive clear voice or written guidance without waiting for the next session.
Hands-on
improvements
Copy tweaks, content planning, CRM refinement, email, blog, basic ads and KPI guidance as needed.
Your team gets
trained
We can work directly with your assistant or team so the knowledge lives inside the business, not only with you.
Specialists when
needed
When a deeper ads, CRM or technical skill is required, the right specialist can join the project.
Decisions explained
clearly
You always know what we are doing, why it matters and how it connects to the result you want.
THE OUTCOME
A business with more control, more capacity and less dependence on you.
The goal is a commercially stronger business that can follow up faster, serve clients consistently and keep moving even when you step away.
More qualified enquiries
A clear message and connected lead journey help the right people take the next step.
Less manual work
Routine follow-up, booking, payment and onboarding happen through a repeatable process.
A team that can run it
Your people know where everything lives, what happens next and how to make everyday changes.
Freedom to step away
The business keeps functioning without you becoming its full-time website manager and tech support.
$10K+
REAL BUSINESS RESULTS
THE DIFFERENCE SHOWS UP IMMEDIATELY.
Our clients see it in lower software and outside support costs, fewer hours lost to manual work and more enquiries entering the business.
After we rebuilt one outdated website, developed the idea for a book and helped bring it to life, the business saw an immediate influx of new people. Another generated more than €10,000 in two months after we connected the online system and introduced catering as a new revenue stream.
The exact numbers depend on the industry and the business. The difference, however, is visible from the start.
TRANSPARENT FROM THE START
You should know exactly what you are paying for.
The investment covers the complete build and six months of guidance. There is no mystery retainer, no hidden implementation fee and no dependency tax every time the business changes.
CURRENT INTRODUCTORY INVESTMENT
A complete online system, built for you and handed over properly.
7-day implementation + 6 months of weekly 1:1 calls with Alenka, founder of By Firefly
Built for established experts and service businesses ready to replace scattered tools and agency dependence with one system they own.
$15,000
FLEXIBLE INSTALMENTS AVAILABLE
The investment will increase as the programme develops into its next stage.
YOUR CORE TRANSFORMATION
10 High - Value Accelerator Bonuses
A complete online business system, built and launched in 7 days, followed by six months of private, founder-led coaching with Alenka.
Every weekly coaching session is led personally by Alenka and is never delegated to a junior coach or account manager.
BONUS 1
THE RAPID-RESPONSE WHATSAPP LINE
Private written and voice support with Alenka throughout the six-month programme, so you or your team can solve questions quickly and keep moving between coaching sessions.
VALUE: $3,000
BONUS 2
THE READY-TO-PUBLISH CANVA CONTENT STUDIO
A custom Canva Brand Kit with reusable templates for posts, carousels, offers, presentations and lead magnets, plus hands-on training with Alenka for you or your team.
Create polished, on-brand digital content quickly without starting from scratch or relying on a designer for every new asset.
VALUE: $2,500
BONUS 3
THE TEAM-PROOF SOP & VIDEO VAULT
Every coaching and training call is recorded and added to your private business vault, alongside short training videos, step-by-step SOPs and practical checklists.
The entire library becomes the permanent property of your company, so the knowledge remains inside your business and can be used to train current and future team members.
VALUE: $2,500
BONUS 4
THE KNOW-YOUR-NUMBERS GROWTH DASHBOARD
A custom KPI dashboard and revenue calculator showing exactly how many leads, conversations, calls, conversions and clients you need to reach your monthly targets.
VALUE: $1,500
BONUS 5
NO MANDATORY RETAINER
Once your six-month programme ends, there is no mandatory monthly retainer. Any ongoing software costs are paid directly by your business through accounts you own and control.
You decide what to keep, change or cancel. Your system never depends on us to keep running.
VALUE: $PRICELESS
BONUS 6
THE INSTANT-AUTHORITY SOCIAL MAKEOVER
We professionally refine up to three priority social media profiles, including your positioning, bios, banners, calls to action and key links, so your entire online presence matches your new business.
VALUE: $2,000
BONUS 7
THE EXPERT-ON-DEMAND ADVANTAGE
When your transformation requires specialist expertise, we activate the right expert from our trusted network, brief them on your business and manage their contribution from start to finish.
You receive the right expertise at exactly the right moment, fully coordinated and included within your agreed scope and investment. One transformation. One point of contact. Every specialist handled for you.
VALUE: $3,000
BONUS 8
THE ON-BRAND AI BUSINESS VAULT
A customised library of AI prompts and practical workflows built around your business, audience, offer and voice, helping you create content, emails and client communication faster.
VALUE: $1,500
BONUS 9
THE EMAIL REVENUE ENGINE
Custom reactivation, nurture and sales email campaigns designed to turn past contacts into new opportunities and consistently move new leads towards becoming clients.
VALUE: $4,000
BONUS 10
THE ZERO-HOSTAGE OWNERSHIP POLICY
Every platform is set up in your company’s name from day one. You hold the master logins, passwords, billing and administrator access, and you or your team manage every tool directly.
Nothing is held inside our accounts or dependent on our permission. There is nothing to transfer later. Your entire system remains fully owned and controlled by your business, during the programme and long after it ends.
VALUE: $PRICELESS
TOTAL ACCELERATOR VALUE
Plus two priceless ownership protections
INCLUDED WITH THE FIREFLY BUSINESS TRANSFORMATION
$20,000
Your accounts, data, assets, recordings, system and know-how remain yours.
THE FIREFLY GUARANTEE
Built in seven days.
Supported until you can run it.
Your complete agreed online business system will be built and launched within seven days. If we miss the deadline for a reason within our control, we return $500 of your investment and continue working until it is live.
Over the following six months, we help you run, market, improve and grow it. If you or your team are not yet confident managing the system by the end of that period, our support continues at no additional cost until the agreed handover is complete.
We do not leave you halfway through.
Free 4-day assessment · 30 minutes a day · By application only
START WITH THE FIREFLY AUDIT
Before we build anything, we find where your business is leaking.
The Firefly Audit is a free four-day assessment for established businesses considering the full programme. We spend 30 focused minutes a day mapping the gaps, priorities and commercial opportunities across your online system.
DAY 1
Your business, offer and goals
Where you are now, what you sell and what needs to change.
DAY 2
Your client journey and lost opportunities
Where leads disappear, follow-up breaks and revenue gets delayed.
DAY 3
Your tools, team and operations
What is disconnected, duplicated or still dependent on you.
DAY 4
Your Business Independence Plan
The priorities, system and next steps that would create the strongest result.
WHETHER YOU JOIN US OR NOT, THE PLAN IS YOURS TO KEEP.
You leave with a clear view of what is holding your online business back, what to fix first and what your next steps should be.
If we decide to work together, we will already understand your business, offer, clients and priorities. My team can move straight into the build and handle the strategy, copy, visuals, website and systems without giving you another pile of homework.
Places are limited because every Audit is researched and built around one specific business. This is detailed, hands-on work, not a generic assessment.
Free 4-day assessment · 30 minutes a day · By application only
A FOCUSED TRANSFORMATION
Built for the business owner who is ready to own the online side too.
OWN IT. RUN IT. GROW IT.
THIS FITS WHEN
Your expertise and offer are already proven
The online side looks or feels behind the business
You want one connected system instead of more suppliers
You or your team are ready to learn and use what is built
THIS IS NOT THE RIGHT FIT WHEN
You are still deciding what business to start
You want a cheap website with no wider strategy
You want to hand over responsibility forever
You are unwilling to dedicate focused time to the audit and handover
BUILT FOR OWNERS WHO ARE READY
to invest in a system that creates freedom, not more work.
When you commit, we commit fully.
Together we build an online business you can finally own.
FREQUENTLY ASKED QUESTIONS
Clear answers before you apply.
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Yes. Every weekly session is led personally by Alenka. Your business is never handed to junior coaches, students or account managers.
No. Talk us through your business and clients. We turn that knowledge into the message, pages, systems and processes. During the next six months, you learn what you need to confidently manage the result.
Your business owns them from day one. Accounts, master logins, billing, data, recordings and administrator access sit with you, so there is nothing to transfer later.
There is no mandatory retainer. You decide what to keep, change or cancel. If the agreed handover is not complete and you or your team are not yet confident, support continues at no additional cost until it is.
No. The website is one part of a complete online business upgrade. Your offer, message, lead generation, CRM, email, booking, payments, onboarding and team processes are built to work as one client-ready system.
FOUNDER, BY FIREFLY
Hi, I’m Alenka.
I build your online system, personally lead the six-month handover and bring in the right specialists when your business needs them.
You always know who is doing what, why it matters and what happens next.
Alenka
FOUNDER, BY FIREFLY
Hi, I’m Alenka.
I build your online system, personally lead the six-month handover and bring in the right specialists when your business needs them.
You always know who is doing what, why it matters and what happens next.
Alenka
Ready to stop paying for confusion
and start owning your growth?
Free 4-day assessment · 30 minutes a day · By application only